Many people believe that financial capital is the most important factor in starting a takjil business during Ramadan. While having funds is essential, it is not the only determinant of success.

When looking at business opportunities during Ramadan, creativity is also crucial. Even though takjil businesses are seasonal, they can still be highly profitable. Creativity is needed to develop your takjil business and adapt to market trends.

Starting a business, especially one related to Ramadan snacks, requires careful planning and strategic financial management. The first step is to create a well-structured business plan as a guide to success. Without a clear plan, it is easy to get overwhelmed by unexpected expenses and challenges.

1. Create a Business Plan

Before starting operations, define your business goals, Ramadan business ideas, target market, and competitive advantages. Since Ramadan is a peak season for the food business, it is important to highlight the uniqueness of your snack products—whether it’s traditional treats like kolak, klepon, or nastar, or modern innovations with unique flavors.

Conduct market research and competitor analysis to understand pricing strategies and customer preferences.

2. Prepare a Budget Framework

Once you’ve decided on your Ramadan business idea, having a well-structured budget is essential for financial stability. Record all necessary expenses to ensure every aspect of the business is well managed.

Your budget should include:

• Raw materials: Ingredients for making snacks, packaging, and additional supplies.
• Production costs: Gas, electricity, equipment, and other operational needs.
• Rental costs: If you need a special production space, consider rental expenses.
• Employee wages: Allocate funds for staff who help with cooking, packaging, or deliveries.
• Distribution & logistics: Transportation costs, shipping fees, and potential partnerships with online selling platforms.
• Marketing & promotion: Set aside a budget for social media ads, influencer collaborations, or traditional marketing like flyers to reach more customers.

3. Manage and Forecast Your Budget

After identifying all cost components, create projections for expenses and potential revenue. Since Ramadan is a relatively short business season, cash flow management is crucial.

Ensure that available capital is allocated wisely to keep production running smoothly. One strategy is to implement a pre-order system or offer limited-edition snack packages to generate early income and manage inventory efficiently.

Read: Effective Savings Methods to Collect IDR 100 Million in a Year

4. Offer Unique Menu Innovations

Ramadan is the golden period for food businesses as demand for takjil increases significantly before iftar and suhoor. However, with high demand comes intense competition. Many vendors will be selling similar menus, so innovation is key to standing out and attracting more customers.

Don’t just follow existing trends—create something different! Try offering new variations of classic takjil or experimenting with unique flavor combinations.

For example:

• If most people sell fried snacks with peanut sauce or chili, you can introduce fried snacks with bolognese sauce or melted cheese for a modern twist.
• Instead of the usual fruit ice with syrup and milk, try infused water-based fruit ice with basil seeds, chia seeds, or uniquely shaped jelly toppings.
• Give kolak a fresh upgrade by making purple sweet potato kolak with pandan coconut milk for a more aromatic and appealing taste.

Uniqueness isn’t just about flavors—it can also come from presentation and packaging. For instance, offer mini takjil hampers as Ramadan gifts or create practical iftar meal packages with various menu combinations available for pre-order.

By introducing innovative menu options, you don’t just attract new customers—you also create a memorable experience for them. Satisfied customers are more likely to return and recommend your business to others. So, don’t be afraid to experiment and offer something special this Ramadan!

5. Use an Attractive Pricing Strategy

Set competitive prices that match customers' purchasing power. You can offer value packages, such as a bundle deal of fried snacks and iced tea at a lower price than buying them separately. Special discounts on certain days can also help attract more buyers.

Take advantage of the Ramadan business boom by offering exciting promotions like:

• “Buy one, get one free” deals
• Bundled snack packages featuring popular takjil items
• Ramadan-themed packaging that appeals to families and gift-givers

Read: What is a Franchise, Franchise Costs and Cheap Franchise Business Ideas for Young People

6. Leverage Social Media for Early Promotion

In the digital era, social media promotion is essential for business success. Use platforms like Instagram, WhatsApp, and TikTok to share engaging photos and videos of your takjil.

Even though takjil is a seasonal business, it’s never too early to promote. Start marketing your products before Ramadan begins so people know what you’ll be selling and plan to buy in advance. This gives you a head start in securing customers before the competition heats up.

By following these 6 secrets to success, your takjil business can grow into a profitable venture. Use the Neo Business feature from neobank to help manage and expand your takjil business.

Use Neo Business from neobank to help you manage your business finances. Download neobank on  PlayStore or App Store now!

For complete information and terms & conditions regarding Neo Business, visit the link https://s.id/neobisnis & if you want to open a Neo Business account directly, click the link https://s.id/igneobisnis

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